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INTRODUCTION:

“A case study can be described as the study of an object, person or situation in its natural habitat in an uncontrolled and observational manner”.

When any management graduate undertakes his course; he will frequently come across with various case studies during his academic curriculum. There is no management course without referring to case studies. Research reveals that students may work with as many as 800 case studies during a two year MBA program. It indicates the importance and significance attached to case studies. Apart from Management, the medicine and other courses also club case studies as the part of the academic curriculum. In this context, it is essential to explain the meaning and definition of a case study.

WHAT IS CASE STUDY?

Case study is the study of a particular situation or case or a problem in a given scenario thoroughly after weighing the pros and cons, taking a practically feasible decision in the best interests for effective implementation. Case studies are essential for MBA so that the students can step into the shoes of the given case study, understand the implications and the complications involved and can have the feeling that of a trouble shooter. To put in a nut shell, case study is a simulation of a management situation that helps the management graduates to react in a real situation and helps them by providing right direction towards right decision making and problem solving.

The technical students like engineering graduates have both theory and laboratory activities. The faculty teaches the theory in the class room and then takes them to laboratory to try and test what was taught in the class. The students will be in a position to correlate the theoretical concepts and aspects with that of the practical experiments in the laboratory. As a result, the gap between learning and doing is minimized and also students can grasp, understand and memorize quickly. And while doing practical experiments in the laboratory they may have a few doubts and the same can be clarified, verified and authenticated.

The case studies are also just like laboratory activities. Since for management education the students can not be taken to industry for each and every theoretical concept the case studies will prove handy for them. When the management concepts are explained then the case studies of the companies are explained so that students in the class room can feel like in a simulated situation and they will be able to understand the concepts effectively and efficiently.

IMPORTANCE OF CASE STUDIES:

People, in general, love to listen stories, examples, case studies and anecdotes. No teaching will be complete without the same. And teaching for management graduates is no exception.

Case studies will arouse the interest amongst the students. Every class should have at least one case study to make the teaching process interesting and entertaining. The students, for a while, get into the shoes of the key player in the case study and think and act like him.

There are institutions which are specializing in case studies alone and they have acquired prominence globally. ICFAI has number of case studies under its reservoir and its case studies are accepted and adopted all over the world especially USA, Canada, UK and other European countries. There is specialization in every discipline in these days. IBSCDC which is the acronym for Icfai Business School Case Development Centre was set up in 2003 and it has developed over 2000 world class case studies. Its case studies have been featured in more than 30 international textbooks on Management. It has sold more than 1, 30,000 copies to various global B-schools and universities. It is the second largest producer of case studies in the world and the biggest producer of case studies in Asia. Under the visionary leadership of Dr.Nagendra V Chowdary, Dean of IBSCDC, who has passion for excellence, it is set to conquer the globe with innovative case studies. IBSCDC believes in quality research and catering quality case studies. It coined a new tool ‘Structured Assignment’ for the first time in the world. Now days, the world looks at the innovative tools and techniques. Innovation is the key to survival in this cut throat competitive world.

ESSENTIAL ELEMENTS FOR CASE STUDY:

A few characteristics and qualifications are essential for preparing case studies. The person should have passion to become the creator of case studies. He needs to involve and immerse himself in the case scenario thoroughly so as to have the feel of the real situation. Then only the best can be expected. The author should have flair for writing the case studies. He should be a voracious reader of various books from the discipline in which he is preparing. For instance, the writer of the case studies of HR should have read various books related to Human Resources functional area in order to do justification. Having industrial experience in the same discipline will help to create effective case studies. Imagination works out to some extent but having worked in the same field will bring out the best as the author knows the practical problems.

Lot of patience is essential to create the stuff. Ability to analyze the problems and prospects of the case and logical correlation of various activities in a given situation will prove to be highly beneficial. To put it in a nut shell, the author should have analytical bent of mind, problems solving skills and decision making skills for preparing case studies.

HOW TO PREPARE A CASE STUDY?

“Case study is a description of an actual administrative solution involving a decision to be made or a problem to be solved. It can be a real situation that actually happened just as described, or portions have been disguised for reasons of privacy”.

Usually the case study can be brief or extensive running from 2 to 30 pages. As such there is no specific rule that the content should be limited or extended up to certain levels. Read the entire text thoroughly once and jot down the key points and concepts and also the important issues involved in it in a separate sheet. Look for 4 W’s in the case such as what is the problem? where is the problem? when the problem started? And why the problem occurred? Relate and correlate all the factors and forces together to have better quick grasp about the case. Also read between the lines keenly. Apply your common sense and make comparative study of the situation. Observe closely if any statistical data is given. Look at the cause and effect relation with in the case study. At times the causes are hidden and it requires extraordinary ability to unearth the hidden causes. It needs probing temperament and correlate the same with the effects. This will help to get at the root of the problem for generating bags of solutions. During this process, the visualization technique is highly useful in order to correlate various things mentally. If time permits read and reread the text more times for getting at the crux of the case. Repeat the process till you get perfection.

Create number of multiple solutions to a given problem. Choose the best that suits the present position and adopt. It requires intuition and gut feeling to shortlist the best logical, analytical and appropriate decision. Don’t repeat what is already stated in the case.

During the case study analysis and preparation the academician with industrial exposure can deliver better results than mere academician without any industrial experience. The academicians always look at the case purely from their vast theoretical perspective as they are not exposed to industry. Of course, they honed their skills based on reading plenty of case studies. But that will not be sufficient to create effective case studies. On the other hand, the academician who hailed from industrial or from corporate background look at the case from multiple perspectives. They might have faced the same scenario as stated in the case study in their practical life. Therefore, they have ready made and tailor made answers and more solutions to each problem. Case study analysis requires critical and creative thinking. It also requires empathy i.e. stepping into the shoes of a situation and generating multiple solutions.

CONCLUSION:

Case Study is the heart of the management curriculum. Creating case study is a skill not a talent. If the case study writer has creative mind, passion, nose for writing, eye for detail, analytical bent of mind, problem solving skills, decision making skills and the ability to see the big picture and the capability to think out of the box, the best and the most memorable case studies can be crafted.

MP4 players are a higher version of portable digital multimedia players. In other words, we may say there are the next big things to mp3 players.

What differentiate MP4 players from MP3 players are their ability to play both audio and video files with the same file extension. This flexibility has made MP4 players more popular than MP3 players in the international gadgets market. Because of this huge popularity, many consumers are tempted to buy MP4 players nowadays. However, here is the caveat – many MP4 player manufactures can fool the gullible and first time buyers into buying their products. Hence, you should know some hidden truths about various MP4 players available in the market. Here is what you should consider while buying an MP4 player:

Is it an MP4 player?

Just because a portable digital music device does more than playing mp3 format and DMV files doesn`t necessarily mean that it is an MP4 player. By the standard definition, an MP4 player should be able to play MP4 format files as well. Before you buy any MP4 player, make sure it plays MP4 format files. See if it is really compatible to the genuine MP4 format files. Many people settle down for MP4 players that are cheaper in price and substandard in quality. You should be careful about it and ask the seller if the MP4 player can play all MP4 compatible files.

Does it play your own video?

Many MP4 player sellers would have to believe that you can play your own videos on their MP4 players. What they won`t, however, tell you is that you have to convert your files into some kind of obscure format before your MP4 player is able to play them. You shouldn`t take their words for it that you will be able to play any mpeg or avi file you download from the Internet or from your camera. Check it with your seller how easy it really is to play your own videos on their MP4 players.

Are the conversion software tools really useful?

Usually, MP4 players come with some conversion software tools (essentially, a CD) that allow you to convert your audio and video files into the MP4 compatible file format. However, you should be make sure that the CD you get is actually going to help you or not. It may so happen that the conversion CD you get is in a language other than English making it almost impossible for you to use it. Worse still, the free conversion software expires after one month of buying your MP4 player. See if the free conversion software is actually useful for you.

Is the device upgradeable?

An MP4 player is only as good as its upgradeability. Be careful of buying MP4 players that are not from standard manufactures. Look if the MP4 player is firmware upgradeable. Also, see it the MP4 player has the manufacturer`s name on it. A standard M4 player should have proper documentation just incase you would like to contact the seller for some support.

Are the manuals written in English?

Manuals are supposed to help the buyer in figuring out how to use the device. Usually, buyers tend to ignore checking if the manual is in a language of their choice. Sometimes the manuals come in only one language such as Chinese. If the manufacturer is not renowned enough, they least bother about convenience of the end-users. Make sure, the user manual of the MP4 player has an English version as well.

Like many music lovers, you may be tempted to buy an MP4 player by seeing it on an ad and lured by its false claims and low prices. Remember to read between the lines while you invest in a good MP4 player.

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It happens to most of us, without any reason you find yourself with a slow desktop computer and from that second your Pc won’t perform as expected. You start researching for a solution on the Web wondering how to fix this unexpected problem. Follow the next article and you’ll uncover how you can easily solve this problem and even speed up your pc like never before.

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Windows registry is one of most important and complex areas of your computer. This database stores the info that triggers your hardware and software. While you install, upgrade, and delete programs, windows registry becomes filled with unnecessary info which causes errors such as windows crashes, system 32 errors, and of course speed problems and freeze ups. Keep this in mind – ‘broken’ registry is the key source to most Pc error messages.

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